TOC: J Promo Man
Introduction
Journal of Promotion Management, 20(3)
The Evolution of Scholarly Research on Sponsorship: Expectations ÂÜÀòÉç¹ÙÍøt the Future of This Research Domain
–George S. Spais & Margaret A. Johnston [] []
Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study
–Sakkthivel A. Manickam [] []
Creating Shopper Value: Co-Creation Roles, In-Store Self-Service Technology Use, and Value Differentiation
–Tobin Turner & Jeff Shockley [] []
Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions
–Amit Arora, Anshu Saxena Arora & Shailendra Palvia [] []
Congruency and Engagement Test in an Event Marketing Sponsorship Context
–James Pokrywczynski & David L. Brinker [] []
On Branding in the Western World With Figurative Content Factors: A Case of Established Versus Non-Established Brands
–Lei Shi [] []
Realization of Open Innovation: A Case Study in the Manufacturing Industry
–Vinit Parida, Pejvak Oghazi & Åsa Ericson [] []
Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types
–Anurag Pant, Yi-Ching Hsieh, Monle Lee & Chung-Han Shen [] []