TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 24(1)
Special Issue: Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image
How branding process activities impact brand equity within Higher Education Institutions
–Robert L. Williams Jr. & Maktoba Omar [] []
Does branding impact student recruitment: a critical evaluation
–Dora E. Bock, Sonja Martin Poole & Mathew Joseph [] []
Do professors have customer-based brand equity?
–Ravi K. Jillapalli & Regina Jillapalli [] []
Swayed by the logo and name: does university branding work?
–Muhammad Zaffwan Idris & T. W. Allan Whitfield [] []
Constructing a brand identity scale for higher education institutions
–Mei Teh Goi, Chai Lee Goi & David Wong [] []
Selling college: a longitudinal study of American college football bowl game public service announcements
–Barbara F. Tobolowsky & John Wesley Lowery [] []
Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities
–Sheila Furey, Paul Springer & Christine Parsons [] []
Identifying and analyzing touchpoints for building a higher education brand
–Monica Khanna, Isaac Jacob & Neha Yadav [] []
Branding a state university: http://dx.doi.org/ng it right
–Ruby Roy Dholakia & Linda A. Acciardo [] []