TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 20(4)
Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits
–Martin Grimmer & Meghann Woolley [] [Google Scholar]
Toward a Bakhtinian typology of ambient advertising
–Gulnara Z. Karimova [] []
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Raki’
–Ebru Uzunoglu & Burcu Öksüz [] []
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
–Leah Donlan & Philip Crowther [] []