TOC: J Islamic Mar
Introduction
Journal of Islamic Marketing, 5(2)
The mediating effect of mood on in-store behaviour among Muslim shoppers
–Syuhaily Osman, Fon Sim Ong, Md Nor Othman, Kok Wei Khong [] []
An analysis of Muslims’ luxury market in Iran: Challenges and opportunities
–Bahar Teimourpour, Kambiz Heidarzadeh Hanzaee [] []
Does religiosity impact Moroccan Muslim women’s clothing choice?
–Catherine Bachleda, Nicolas Hamelin, Oumaima Benachour [] []
Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention?
–Norazah Mohd Suki [] []
Family structure and decision making styles among Iranian couples
–Fereshteh Lotfizadeh, Kambiz Heidarzadeh Hanzaee [] []
The significance of partnership as a marketing strategy for Islamic spiritual tourism
–Farooq Muhammad Haq [] []
Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in Malaysia
–Hanudin Amin, Abdul-Rahim Abdul-Rahman, Dzuljastri Abdul Razak [] []
Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapy
–Shahnaz Nayebzadeh, Maryam Jalaly [] []