TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 42(4)
The utility of item response modeling in marketing research
–Tenko Raykov & Roger J. Calantone [] []
When do incentives work in channels of distribution?
–David I. Gilliland & Stephen K. Kim [] []
The financial contribution of customer-oriented marketing capability
–Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior & Josep Rialp [] []
As they sow, so shall they reap: customers’ influence on customer satisfaction at the customer interface
–Ruth M. Stock & Marei Bednarek [] []
Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping
–Patricia A. Norberg & Daniel R. Horne [] []
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
–Sara Leroi-Werelds, Sandra Streukens, Michael K. Brady & Gilbert Swinnen [] []
Unjustified prices: environmental drivers of managers’ propensity to overprice
–Alexander Rusetski, Jonlee Andrews & Daniel C. Smith [] []