TOC: Intl Mar Rev
Introduction
International Marketing Review, 31(4)
Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
–Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar [] []
Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
–Mark Yi-Cheon Yim, Paul L. Sauer, Jerome Williams, Se-Jin Lee, Iain Macrury [] []
Modeling variation in global consumers’ participation behaviour intentions using an institutional market index
–Jan Hendrik Schumann, Ed Nijssen, Patrick Lentz [] []
Cross-cultural validation of switching costs: a four-country assessment
–Dahlia A. El-Manstrly [] []
Internationalisation patterns of border firms: speed and embeddedness perspectives
–Eva J.B. Jørgensen [] []