TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 8(2)
The role of WOM and dynamic capability in B2B transactions
–Hyekyoung Kim [] []
Influencing VSN users’ purchase intentions: The roles of flow, trust and eWOM
–Marjan Mortazavi, Mohammad Rahim Esfidani, Ali [] []
Consumers’ preference fit and ability to express preferences in the use of online mass customization
–Heekang Moon, Hyun-Hwa Lee [] []
Virtual shopping agents: Persona effects for older users
–Veena Chattaraman, Wi-Suk Kwon, Juan E. Gilbert, Yishuang Li [] []