TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 20(3)
Integrating advertising and news about the brand in the online environment: Are all products the same?
–Anca Cristina Micu & Iryna Pentina [] []
Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims
–Susan E. Heckler, Kevin Lane Keller, Michael J. Houston & Jill Avery [] []
When does green advertising work? The moderating role of product type
–Ying Kong & Lingling Zhang [] []
Necessary but not sufficient: Beyond novelty in advertising creativity
–Swee Hoon Ang, Siew Meng Leong, Yih Hwai Lee & Seng Lee Lou [] []