TOC: J Mar
Introduction
Journal of Marketing, 78(4)
Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
–Goutam Challagalla, Brian R. Murtha, and Bernard Jaworski [] []
The Informational Value of Social Tagging Networks
–Hyoryung Nam and P.K. Kannan [] []
Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales
–Tanya (Ya) Tang, Eric (Er) Fang, and Feng Wang [] []
Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior
–Steven H. Dahlquist and David A. Griffith [] []
Price Promotion for Emotional Impact
–Aylin Aydinli, Marco Bertini, and Anja Lambrecht [] []
News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
–Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum [] []
Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters
–Michael Giebelhausen, Stacey G. Robinson, Nancy J. Sirianni, and Michael K. Brady [] []
Competently Ordinary: New Middle Class Consumers in the Emerging Markets
–Olga Kravets and Ozlem Sandikci [] []