TOC: J Global Mar
Introduction
Journal of Global Marketing, 27(3)
The Influence of Cultural Orientation and Communication Style on Consumer Behavior: A Comparative Study of the Arab World and the United States
–Morris Kalliny, Salma Ghanem & Mary Kalliny [] []
International Performance Antecedents in Emerging Market SMEs: Evidence from China
–Man Zhang, Gary Knight & Patriya Tansuhaj [] []
A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services
–Hamid Khobzi, Elham Akhondzadeh-Noughabi & Behrouz Minaei-Bidgoli [] []
How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition
–Hsiang-Ming Lee, Tsai Chen & Bonnie S. Guy [] []