TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 15(4)
Editorial
–David Reed []
Ethical marketing research in the digital age – How can academics and practitioners work together?
–Lillian Clark [] []
The marketing data space race
–Robert Shaw [] []
Customer experience in the omni-channel world and the challenges and opportunities this presents
–Glenn Cook [] []
Barilla goes mobile with Ringo
–Ambra Pazzagli [] []
DMA Customer Acquisition Barometer 2014
–Yashraj Jain and Andrew Colwell [] []
Imputing unknown competitor marketing activity with a Hidden Markov Chain
–Dominique Haughton, Guangying Hua, Danny Jin, John Lin, Qizhi Wei and Changan Zhang [] []
SPECIAL ISSUE: FOCUS ON DIGITAL MARKETING
The e-Marketing SIG (beta) manifesto – Aligning research with practice in digital marketing
–Julia Wolny [] []
SPECIAL ISSUE PAPERS
eWOM in online customer support communities: Key variables in information quality and source credibility
–Hannah Dancer, Raffaele Filieri and David Grundy [] []
Towards practical relevance – Delivering superior firm performance through digital customer experience strategies
–Philipp Klaus [] []
Mapping customer journeys in multichannel decision-making
–Julia Wolny and Nipawan Charoensuksai [] []
Personality types and Facebook advertising: An exploratory study
–Lillian Clark and Levent Calli [] []
ICO reports on its enforcement action
–Sue Gold [] []
Germany finally moves on cookie laws
–Adrian Schneider [] []
Landmark judgement on intellectual property and online links
–Jonathan Mayner [] []
New search term marketing case
–Jonathan Mayner [] []
Nuisance calls latest
–Thomas Spanyol [] []
Midata initiative update
–Emma Harrington [] []
Book Reviews
Brand vandals: Reputation wreckers and how to build better defences
–Richard Webber []
Data smart: Using data science to transform information into insight
–David Reed []
Future Foundation conference – Big data and the future of insight
–David Reed []
IDM data council discussion – Organizing for data and analytics
–David Reed []
Customer analytics and insights in retail financial services
–David Reed []