TOC: AMS Rev
Introduction
AMS Review, 4(1/2)
We invite you to view the June 2014 issue of AMS Review at
,
the inaugural issue of new Editor Manjit Yadav’s term. His editorial, describing the journal’s aims, scope, and new initiatives, is currently available free to download.
Enhancing theory development in marketing
–Manjit S. Yadav
Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
–Jasmin Baumann, Kenneth Le Meunier-FitzHugh
Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters
–Haithem Zourrig, Jean-Charles Chebat, Roy Toffoli, Alexandra Medina-Borja
Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language
–Nick Lee, John W. Cadogan, Laura Chamberlain