TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 13(2)
Examining the Impact of Customer Relationship Management on Deconstructed Measures of Firm Performance
–Alhassan G. Mumuni & Kelley O’Reilly [] []
The Impact of Relational Governance on Relational Exchange Performance: A Case of the Taiwanese Automobile Industry
–Ying-Pin Yeh [] []
Consumer Trust and Satisfaction in the Formation of Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer
–Steven A. Taylor, Leigh Anne Novak Donovan & Chiharu Ishida [] []
Moneyball: The Art of Winning the American Dental Association Membership Renewal Game
–Julie M. Coe & Al M. Best [] []