TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 2(1)
The customer equity implications of using incentives in acquisition channels: A nonprofit application
–Scott D Swain, Paul D Berger and Bruce D Weinberg [] []
Dynamic segmentation of loyalty program behavior
–Arthur W Allaway, Giles D’Souza, David Berkowitz and Kyoungmi (Kate) Kim [] []
Brand management and the marketing mix model
–Peter M Cain [] []
Comparison of continuous and discrete representations of unobserved heterogeneity in logit models
–Xiaojing Dong and Frank S Koppelman [] []
Target market selection in B2B technology markets
–Art Weinstein [] []