TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 24(3)
Contribution of philosophy to the advancement of marketing thought
–George Panigyrakis & Geon-Cheol Shin [] []
Modifying reality: marketing for the 22nd century
–Gabriel H. De La Paz [] []
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
–George Panigyrakis & Anna Zarkada [] []
Communitas and civitas: an idiographic model of consumer collectives
–Nathalie Collins & Jamie Murphy [] []
“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research
–Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen & Pekka Mattila [] []
Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany
–Atieh Bathaee [] []
It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion
–Heeyoung Yoon, Dae Ryun Chang & Kyoungmi Lee [] []
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
–Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila & Kyung Hoon Kim [] []