TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 5(3)
Introduction: Social media marketing and luxury brands
–Michel Phan & Seong-Yeon Park []
The e-semiotics of luxury
–Anne-Flore Maman Larraufie & Aurélie Kourdoughli [] []
An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook
–Chedia Dhaoui [] []
Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints
–Klaus Heine & Benjamin Berghaus [] []
Why all that noise – assessing the strategic value of social media for fashion brands
–Hanna Kontu & Alessandra Vecchi [] []
Social media and luxury fashion brands in China: the case of Coach
–Mark Ng [] []