TOC: Inl J Elec Commerce
Introduction
International Journal of Electronic Commerce, 18(4)
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
–Wojciech Piotrowicz, Richard Cuthbertson [] []
Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment
–Key Pousttchi, Yvonne Hufenbach [] []
Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing
–Julie Lewis, Paul Whysall, Carley Foster [] []
Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study
–Lanlan Cao [] []
Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience
–Marta Blázquez [] []
Enhancing Virtual Presence in E-Tail: Dynamics of Cue Multiplicity
–Eun-Jung Lee, Jihye Park [] []