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Intelligent sensor-based services success: the role of consumer characteristics and information
–Jiyoung Hwang, Linda Good [] []

Segmenting consumer reactions to social network marketing
–Colin Campbell, Carla Ferraro, Sean Sands [] []

Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations
–Peter S. Whalen, David M. Boush [] []

Improving customer retention management through cost-sensitive learning
–Kristof Coussement [] []

A socio-cognitive approach to customer adherence in health care
–Lan Snell, Lesley White, Tracey Dagger [] []

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
–Michael Polonsky, William Kilbourne, Andrea Vocino [] []

Others service experiences: emotions, perceived justice, and behavior
–Anna Mattila, Lydia Hanks, Chenya Wang [] []

E-relationship marketing: a cognitive mapping introspection in the banking sector
–Isabelle Brun, Fabien Durif, Line Ricard [] []

Pricing plans for a financial advisory service
–Christian Schlereth [] []

Dynamics of price premiums in loyalty programs
–Serdar Sayman, Stephen J. Hoch [] []

Hard economic times: a dream for discounters
–Lien Lamey [] []

The moderating effect of normative commitment on the service quality-customer retention relationship
–Gordon Fullerton [] []

Shopping at different food retail formats: Understanding cross-shopping behavior through retail format selective use patterns
–Hayiel Hino [] []

How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements
–Ralf Wierich, Stephan Zielke [] []

Buyer control in domestic and international supplier-buyer relationships
–Arnt Buvik, Otto Andersen, Kjell Gronhaug [] []

Promote me or protect us? The framing of policy for collective good
–Anjala Selena Krishen, Robyn Raschke, Pushkin Kachroo, Michael LaTour, Pratik Verma [] []

A customer lifetime value model for the banking industry: a guide to marketing actions
–Yeliz Ekinci, Nimet Uray, Füsun Ülengin [] []

Implicit sponsorship effects for a prominent brand
–Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn Walliser [] []

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