TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(4)
Editorial
–Nigel Piercy & Carolyn Strong []
The dynamic capability of ambidexterity in hypercompetition: qualitative insights
–Alexandra Kriz, Ranjit Voola & Ulku Yuksel [] []
The impact of frontline employees’ perceptions of internal marketing on employee outcomes
–Ahmed Shahriar Ferdous & Michael Polonsky [] [Google Scholar]
The profit impact of the transaction-specific assets: a process model of adaptive marketing resources
–Shenyu Li, Siva K. Balasubramanian & Peter T.L. Popkowski Leszczyc [] []
Marketing strategies for services: is brand architecture a viable way forward?
–Kaleel Rahman & Charles S. Areni [] []
Using corporate advertising to improve public perception of energy companies
–Katherine Taken Smith, L. Murphy Smith & Seth Dunbar [] []
Tracing social influence in responses to strategy change in an online community
–Nicholas W. Castle, Ian Alexander Combe & Rushana Khusainova [] []