TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 22(3)
Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis
–Woojung Chang, George R. Franke, Timothy D. Butler, et al. [] []
Customer Migration Patterns: Evidence from a North American Retailer
–Tanya Mark, Katherine N. Lemon, Mark Vandenbosch [] []
Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering
–Annie H. Liu, Hongzhi Gao [] []
A Product and a Price Bundle in an Efficient Choice Set: How Do Choice Framing and Goal Orientation Influence Preferences?
–Rahul Kumar Sett [] []
Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings
–Shu-Hao Chang, Kai-Yu Wang [] []
An Exploratory Study of Anglo-American Consumer Animosity Toward the Use of the Spanish Language
–Joseph P. Little, Nitish Singh [] []
The Impact of Time Orientation on Consumer Innovativeness in the United States and India
–Altaf Merchant, Gregory Rose, Mei Rose [] []