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TOC: Young Consumers

Introduction

Young Consumers: Insight and Ideas for Responsible Marketers, 15(1)

Young people as company stakeholders? Moving beyond CSR…
Valérie-Inés de La Ville [] []

Strategies of children and parents during shopping for groceries
Vanessa Haselhoff, Ulya Faupel, Hartmut H. Holzmüller [] []

Big demand(s), small supply – Muslim children in Italian school canteens: a cultural perspective
Roberta Giovine [] []

Snack market on the playground: an ethnography of trade patterns of snacks among French children
Géraldine Comoretto [] []

Healthy and unhealthy food in Italian television ads for adults and children
Francesca Romana Puggelli, Mauro Bertolotti [] []

Social standing and quality labels – what influences parental decision-making?
Ulya Faupel, Vanessa Haselhoff, Miriam Ziesak, Hartmut H. Holzmüller [] []

Ideological dilemmas: constructing motherhood through caring consumption in Japan
Mayumi Takahashi [] []

A lifestyle analysis of young consumers: a study in Italian context
Giuseppe Santisi, Silvia Platania, Zira Hichy [] []