TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 23(3)
The effect of product category on consumer brand relationships
–Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho, Gustavo Quiroga Souki [] []
Brand image and customers’ willingness to pay a price premium for food brands
–Johan Anselmsson, Niklas Vestman Bondesson, Ulf Johansson [] [Google Scholar]
A semiotic analysis of the extendibility of luxury brands
–Nathalie Veg-Sala, Elyette Roux [] []
Ethical consumers’ brand avoidance
–Anne Rindell, Tore Strandvik, Kristoffer Wilén [] [Google Scholar]
Threshold effects in pricing of high-involvement services
–Alexander C. Larson, Rita L. Reicher, David William Johnsen [] []
National culture and inter-tier price competition
–K. Sivakumar [] []