TOC: J Brand Man
Introduction
Journal of Brand Management, 21(4)
From endorsement to celebrity co-branding: Personality transfer
–Laure Ambroise, Gaelle Pantin-Sohier, Pierre Valette-Florence and Noel Albert [] []
A case for brands as assets: Acquired and internally developed
–Roger Neville Sinclair and Kevin Lane Keller [] []
Extending downward is not always bad: Parent brand evaluations after brand extension to higher and lower price and quality levels
–Daniela Maria Goetz, Martin Fassnacht and Katia Rumpf [] []
Are food brands that carry light claims different?
–Therese Sjostrom, Armando Maria Corsi, Carl Driesener and Polymeros Chrysochou [] []
Investigating consumer-brand relational authenticity
–Jasmina Ilicic and Cynthia M Webster [] []