TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 31(2)
Measuring Patient-Perceived Hospital Service Quality: Validity and Managerial Usefulness of HCAHPS Scales
–Kevin W. Westbrook, Emin Babakus & Cori Cohen Grant [] []
Literally Experts: Expertise and the Processing of Analogical Metaphors in Pharmaceutical Advertising
–Marjorie Delbaere & Malcolm C. Smith [] []
Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers
–Rajani A. Dable, Smita I. Musani, Pradnya B. Wasnik, Sunilkumar L. Nagmode & Babita R. Pawar [] []
Variables Associated With Seeking Information From Doctors and the Internet After Exposure to Direct-to-Consumer Advertisements for Prescription Medications
–Joshua Fogel & Chaim Teichman [] []
Factors Influencing Nursing Career Choices and Choice of Study Program
–Yafa Haron, Sima Reicher & Shoshana Riba [] []
Using Web 2.0 for Health Promotion and Social Marketing Efforts: Lessons Learned From Web 2.0 Experts
–Jennifer Allyson Dooley, Sandra C. Jones & Don Iverson [] []