Revisit: Direct/Interactive Marketing 2014
Introduction
Direct/Interactive Marketing Research Summit, San Diego, 25-26 Oct 2014; Deadline 9 Jun
Research Summit CFP Deadline: Monday, June 9
Case Writers’ Workshop Deadline Was June 1
The submission deadline for papers, abstracts, PhD student poster sessions and special topic/roundtable proposals to the Direct/Interactive Marketing Research Summit has been extended to June 9, 2014. Abstracts of work in progress, posters, panel proposals, and complete papers are accepted, as well as Visit for details.
For full papers, publication opportunities include the Journal of Customer Satisfaction, Dissatisfaction, and Complaining Behavior; Journal of Advertising Education; and International Journal of Interactive Marketing Research. The Summit will be held in San Diego, CA the weekend of October 25-26, 2014 at the San Diego Convention Center.
It’s actually two conferences in one. Full time faculty and PhD Students may also attend the DMA2014 Annual Conference & Exhibition, a global practitioner conference for data-driven marketers, which follows the Research Summit. For further information, visit . For general questions about the Research Summit, contact Jeff Nesler at JNesler@marketingEDGE.org.
The Jacobs & Clevenger Case Writers’ Workshop deadline has passed. Please contact Workshop Co-Director Susan K. Jones, Ferris State University (contact information below) for an extension or further details: http://CaseWriters.ResearchSummit.org
Conference Co-Chairs
– Anjala Krishen | University of Nevada Las Vegas | anjala.krishen@unlv.edu
– Carol Scovotti | University of Wisconsin-Whitewater| scovottc@uww.edu
– Fareena Sultan | Northeastern University | f.sultan@neu.edu
Jacobs & Clevenger Case Writers’ Workshop Co-Directors
– J. Steven Kelly | DePaul University | skelly@depaul.edu
– Susan K. Jones | Ferris State University | joness@ferris.edu