AEs for JMR
Introduction
Randy Bucklin, Raj Grewal and Rebecca Ratner will serve as co-editors, with Bob Meyer as Editor-in-Chief, of the Journal of Marketing Research
Change in the editorial structure at the Journal of Marketing Research
I are pleased to announce that starting July 1, 2014 the Journal of Marketing Research will be moving to a system of co-editors. Under the new system I will serve as editor-in-chief, and be joined by Randy Bucklin (UCLA), Raj Grewal (Penn State, moving to UNC in July), and Rebecca Ratner (Maryland) as co-editors. Randy, Raj, and Rebecca all have distinguished research and service records in the field, and I have worked closely with all three as Associate Editors. Each is excited to join me in this next chapter of JMR’s evolution.
In the new system I will coordinate the processing of manuscripts across editors, beginning with their initial assignment, as well as handle approximately ¼ of all manuscripts. The assigned co-editor will then make all subsequent decisions on each submitted manuscript, including the assignment of an Associate Editor, the selection of a review team, and, of course, the final decision on publication. In time, depending on manuscript flow, the co-editors may also be adding new AE and ERB members to help with the processing of papers.
Although the journal is now moving to a suite of co-editors with different areas of expertise, we all share the view that JMR remains ONE journal, and all submitted papers will be judged by the same high standards of academic rigor and relevance that has defined the journal in the past. The editorial team plans to regularly coordinate its efforts to ensure comparable processing and standards for all submitted manuscripts. We all share the hope that, under this new organizational structure, JMR will be able to attract the best research in the field, and provide an improved reviewing experience for authors and reviewers. Editors will now be able to devote more time to the process of attracting and nurturing submissions, and ensure a good mapping between submitted work and the expertise of the review team.
Because this is the first time JMR has attempted a co-editor structure, Randy, Raj, Rebecca, and I hope you will share with us any reactions or suggestions you may have for how to we might improve the process, both now and as it unfolds. We all feel that this is potentially a great new chapter for JMR, and we hope you will contribute to its success both through your continued submissions and ideas.
Bob Meyer
Editor-in-Chief, Journal of Marketing Research