Paul E. Green Award
Introduction
Anja Lambrecht and Catherine Tucker have won the ÂÜÀòÉç¹ÙÍø's Paul E. Green Award for their 2013 JMR article on retargeting
Anja Lambrecht and Catherine Tucker have been selected as the recipients of the 2013 Paul E. Green Award for their article “,” which appeared in the October 2013 (Volume 50, Issue 5) issue of the Journal of Marketing Research.
The award honors the Journal of Marketing Research article published in 2013 that demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting and selection process comprised Carl Mela (chair), Peter Danaher, and Rik Pieters.
The award is presented annually at the ÂÜÀòÉç¹ÙÍø’s Summer Marketing Educators’ Conference.
- Anja Lambrecht is Assistant Professor of Marketing, London Business School
- Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology, and Research Associate, National Bureau of Economic Research