TOC: Mar Letters
Introduction
!Marketing Letters, 25(2)
Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
–Mehdi T. Hossain & Ritesh Saini [] []
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
–Jeffrey P. Radighieri, Babu John Mariadoss, Yany Grégoire & Jean L. Johnson [] []
An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
–Cenk Koças & Kivilcim Dogerlioglu-Demir [] []
Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
–Dongwoo Shin, Ji Hee Song & Abhijit Biswas [] []
Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
–Denise M. Janssen & Leonard J. Paas [] []
Product recalls and the moderating role of brand commitment
–Frank Germann, Rajdeep Grewal, William T. Ross & Rajendra K. Srivastava [] []
Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
–Philippe Aurier & Anne Broz-Giroux [] []
New product preannouncements, advertising investments, and stock returns
–Chien-Wei Chen, Min-Hsien Chiang & Chi-Lin Yang [] []
Predicting future purchases with the Poisson log-normal model
–Giang Trinh, Cam Rungie, Malcolm Wright, Carl Driesener & John Dawes [] []
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
–Aaron Ahuvia, Richard P. Bagozzi & Rajeev Batra [] []