TOC: J Mar Res
Introduction
Journal of Marketing Research, 51(3)
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
–Eric T. Anderson and Duncan I. Simester [] []
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
–Yakov Bart, Andrew T. Stephen, and Miklos Sarvary [] []
Broadcasting and Narrowcasting: How Audience Size Affects What People Share
–Alixandra Barasch and Jonah Berger [] []
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
–Ye Hu, Rex Yuxing Du, and Sina Damangir [] []
When Do Group Incentives for Salespeople Work?
–Noah Lim and Hua Chen [] []
PIE: A Holistic Preference Concept and Measurement Model
–Hye-Jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding [] []
Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions
–Arjen Van Lin and Els Gijsbrechts [] []
Authenticity Is Contagious: Brand Essence and the Original Source of Production
–George E. Newman and Ravi Dhar [] []