TOC: Mar Theory
Introduction
Marketing Theory, 14(2)
Special Issue: Ubiquitous Music
Ubiquitous music: A summary and future research agenda
–Steve Oakes, Douglas Brownlie, and Noel Dennis [] []
‘Gimme shelter’: Experiencing pleasurable escape through the musicalisation of running
–Finola Kerrigan, Gretchen Larsen, Sorcha Hanratty, and Kasia Korta [] [Google Scholar]
The erasure of antagonisms between popular music and advertising
–Giana M. Eckhardt and Alan Bradshaw [] []
How do authenticity dramas develop? An analysis of Afterhours fans? responses to the band?s participation in the Sanremo music festival
–Matteo Corciolani [] []
Theoretical reflections on dystopian consumer culture: Black metal
–Jeffrey S. Podoshen, Vivek Venkatesh, and Zheng Jin [] []