TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 26(2)
Reputational Threat and Image Repair Strategies: Northern Ireland Water’s Crisis Communication in a Freeze/Thaw Incident
–Mairead McCoy [] []
Getting Lapsed Donors Back: An Empirical Investigation of Relationship Management in the Post-Termination Stage
–Shanfei Feng [] []
Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector
–Riza Casidy [] []
An Evolutionary Psychology Perspective on Physical Exercise Motives: Implications for Social Marketing
–Nina Michaelidou & Caroline Moraes [] []