TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 14(1)
Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework
–Alexander Muk & Christina Chung [] []
Doing It All: An Exploratory Study of Predictors of Media Multitasking
–Brittany R.-L. Duff, Gunwoo Yoon, Zongyuan (Glenn) Wang & George Anghelcev [] []
Search Engine Advertisement Design Effects on Click-Through Rates
–Geoffrey Atkinson, Carl Driesener & David Corkindale [] []
Red-Hot and Ice-Cold Web Ads: The Influence of Web Ads’ Warm and Cool Colors on Click-Through Rates
–Kimberly Sokolik, Robert G. Magee & James D. Ivory [] []
The Effect of Disclosure of Third-Party Influence on an Opinion Leader’s Credibility and Electronic Word of Mouth in Two-Step Flow
–Caleb T. Carr & Rebecca A. Hayes [] [Google Scholar]