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From the Editors-Elect: Meaningful Consumer Research
–Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz []

Happiness from Ordinary and Extraordinary Experiences
–Amit Bhattacharjee and Cassie Mogilner [] []

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
–Aradhna Krishna, Maureen Morrin, and Eda Sayin [] []

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
–Silvia Bellezza, Francesca Gino, and Anat Keinan [] []

The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger
–Monika Lisjak and Angela Y. Lee [] []

The Maximizing Mind-Set
–Jingjing Ma and Neal J. Roese [] []

Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity
–Rod Duclos and Alixandra Barasch [] []

The Effect of Price on Preference Consistency Over Time
–Kelly Kiyeon Lee and Min Zhao [] []

How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood
–Paul M. Connell, Merrie Brucks, and Jesper H. Nielsen [] []

Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
–Anthony Salerno, Juliano Laran, and Chris Janiszewski [] []

The Impact of Fear on Emotional Brand Attachment
–Lea Dunn and JoAndrea Hoegg [] []

Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
–Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope, and Nathan Novemsky [] []

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior
–Yuwei Jiang, Lingjing Zhan, and Derek D. Rucker [] []

We’ll Be Honest, This Won’t Be the Best Article You’ll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
–Ryan Hamilton, Kathleen D. Vohs, and Ann L. McGill [] []

How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
–Jeffrey R. Parker and Donald R. Lehmann [] []

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