TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(3)
Editorial
–Nigel Piercy & Carolyn Strong []
Value-creating mechanisms within the market orientation–performance relationship: a meta-analysis
–James D. Doyle & Anahit Armenakyan [] []
Customer’s relative loyalty: an empirical examination
–Sanjit Kumar Roy & Gul T. Butaney [] [Google Scholar]
Managing customer citizenship behavior: a relationship perspective
–M. S. Balaji [] []
Consumer choice in retail banking: are prices really relevant?
–Ornella Ricci & Massimo Caratelli [] []
Segmenting B2B technology markets via psychographics: an exploratory study
–Art Weinstein [] []
Sense of virtual community and perceived critical mass in online group buying
–Weng Marc Lim [] []