ET Symposium
Introduction
2nd Canadian Empirical and Theoretical Symposium in Marketing Strategy, McMaster University, Burlington, Canada, 30 May 2014
2nd Canadian Empirical and Theoretical (ET) Symposium in Marketing Strategy,
Friday, May 30, 2014, at RJC, Burlington, Ontario, Canada
DeGroote School of Business, McMaster University
The broad aim of the symposium is to help increase the profile and quality of academic marketing strategy research in Canada. The symposium will feature high quality research in both empirical and theoretical areas. The first ET symposium was successfully held in London at the Ivey School of Business, Western University in May 2013 and allowed the participants (both PhD students and faculty) remarkable opportunities to connect and collaborate with other Canadian researchers.
Attendance is free to academics, both faculty and PhD students. However, space is limited and you must register by May 19 if you plan to attend. To register please send an email to Anna Sadovnikova (sadovna@mcmaster.ca) or Saeed Shekari (shekars@mcmaster.ca).
visit for the agenda and more details.
Symposium Chairs:
- Paul Messinger, Alberta School of Business, University of Alberta
- Sourav Ray, DeGroote School of Business, McMaster University
- David Soberman, Rotman School of Management, University of Toronto
- Mark Vandenbosch, Ivey School of Business, Western University
Organizers: Sourav Ray (sray@mcmaster.ca) and Neil Bendle (nbendle@ivey.uwo.ca).