TOC: J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 19(2)
Introduction to the Special Issue on Innovative Nonprofit Relationship Marketing
–Silke Boenigk []
Celebrity altruism: the good, the bad and the ugly in relationships with fundraising charities
–Sean P. Kelly, Gareth G. Morgan and Tracey M. Coule [] []
Segmenting nonprofit stakeholders to enable successful relationship marketing: a review
–Christine Rupp, Sarah Kern and Bernd Helmig [] []
Learning and relationship orientation: an empirical examination in European museums
–Ma José Garrido and Carmen Camarero [] []
The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics
–Matthias P. Schloderer, Marko Sarstedt and Christian M. Ringle [] []
CSR and service quality in nonprofit organizations: the case of a performing arts association
–Daniela Andreini, Giuseppe Pedeliento and Silvana Signori [] []
Investigating online recognition for blood donor retention: an experiential donor value approach
–Kathleen Chell and Gary Mortimer [] []