TOC: J Global Mar
Introduction
Journal of Global Marketing, 27(2)
The International Rate of Discontinuance of Some Old Products
–Javier Palacios Fenech & Nick Tibor Longford [] []
Modeling the Effects of an International Crisis on Brand Equity
–Amro A. Maher [] []
Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions
–Canan Eryigit & Mehmet Eryigit [] []
The Importance of Fashion: The Chinese and U.S. Gen Y Perspective
–Christina S. Simmers, R. Stephen Parker & Allen D. Schaefer [] []
Contractual Completeness: A Comparison of Two Heterogeneous Emerging Markets
–Emmanuel Chao [] []
Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior
–Garima Malik & Abhinav Guptha [] []