TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 1(2)
Abandoning Innovation in Emerging Industries
–Rajshree Agarwal, Barry L. Bayus, Mary Tripsas
Hedging Customer Risk
–Christopher Groening, Pinar Yildirim, Vikas Mittal, Pandu Tadikamalla
Price Expectations and Purchase Decisions: Evidence from an Online Store Experiment
–Sudipt Roy, Tat Chan, Amar Cheema
Effect of Time Preferences on Optimal Prices and Profitability of Advance Selling
–René Schaaf, Bernd Skiera
An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects
–Venkatesh Shankar, P. K. Kannan
Efficiency Analysis of Marketing Organizations with Interconnected Departments
–Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik