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TOC: J Pub Policy Mar

Introduction

Journal of Public Policy & Marketing, 33(1)

What Is Policy? and Why It Matters
David W. Stewart [] []

Privacy Challenges and Opportunities: The Role of the Federal Trade Commission
Maureen K. Ohlhausen [] []

Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo [] []

Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective
Ronald Paul Hill and Kelly D. Martin [] []

Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy
Steven W. Kopp and Jeff Langenderfer [] []

Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions
Linda Court Salisbury [] []

Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling
Joerg Koenigstorfer, Andrea Groeppel-Klein, and Friederike Kamm [] []

Poverty and Materialism: A Look at Impoverished Versus Affluent Children
Lan Nguyen Chaplin, Ronald Paul Hill, and Deborah Roedder John [] []

Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications
Stephen P. Hogan, Keith J. Perks, and Rebekah Russell-Bennett [] []

Metric and Scale Design as Choice Architecture Tools
Adrian R. Camilleri and Richard P. Larrick [] []