TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 33(1)
What Is Policy? and Why It Matters
–David W. Stewart [] []
Privacy Challenges and Opportunities: The Role of the Federal Trade Commission
–Maureen K. Ohlhausen [] []
Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
–J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo [] []
Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective
–Ronald Paul Hill and Kelly D. Martin [] []
Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy
–Steven W. Kopp and Jeff Langenderfer [] []
Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions
–Linda Court Salisbury [] []
Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling
–Joerg Koenigstorfer, Andrea Groeppel-Klein, and Friederike Kamm [] []
Poverty and Materialism: A Look at Impoverished Versus Affluent Children
–Lan Nguyen Chaplin, Ronald Paul Hill, and Deborah Roedder John [] []
Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications
–Stephen P. Hogan, Keith J. Perks, and Rebekah Russell-Bennett [] []
Metric and Scale Design as Choice Architecture Tools
–Adrian R. Camilleri and Richard P. Larrick [] []