TOC: J Promo Man
Introduction
Journal of Promotion Management, 20(2)
Is Corporate Advertising Effective in a Crisis? The Effects of Crisis Type and Evaluative Tone of News Coverage
–Sojung Kim & Sejung Marina Choi [] []
Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands
–Vanessa Quintal & Ian Phau [] []
Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach
–Federico Torres-Carballo & Yarima Sandoval-Sánchez [] []
Antecedents of ERP in Service Firms
–Pejvak Oghazi [] []
Practitioners’ Perspectives on Branded Entertainment in The United States
–Nam-Hyun Um & Sojung Kim [] []
The Construction of Tourist Space by Public Administration and Institutional Communication: The Image of the Brand Andalucía as a Tourist Destination
–Esther Martinez & Miguel Ángel Nicolás [] []
Synergies Among Advertising Channels: An Efficiency Analysis
–Ekaterina Stolyarova & Josep Rialp [] []
When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition
–Sang Yeal Lee [] []
Choice-Based Conjoint Analysis of the Local Coupon Preferences of Millennials
–Michael S. Garver, Richard L. Divine & Samuel A. Spralls [] []
Beyond the Return on Advertising: Elasticity of the Return on Advertising as a Diagnostic Metric to Maximize Profit
–Ted Mitchell & Igor Makienko [] []