TOC: J Mar
Introduction
Journal of Marketing, 78(3)
Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
–Christian Schmitz, You-Cheong Lee, and Gary L. Lilien [] []
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
–Daniel Korschun, C.B. Bhattacharya, and Scott D. Swain [] []
Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China
–Christian Homburg, Josef Vollmayr, and Alexander Hahn [] []
Comparing the Effect of Store Remodeling on New and Existing Customers
–Tracey S. Dagger and Peter J. Danaher [] []
The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices
–Amber M. Epp, Hope Jensen Schau, and Linda L. Price [] []
Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing
–Keith S. Coulter and Dhruv Grewal [] []
Cultural Competence and Cultural Compensatory Mechanisms in Binational Households
–Samantha N.N. Cross and Mary C. Gilly [] []
Sizing Up the Effect of Portion Size on Consumption: A Meta-Analytic Review
–Natalina Zlatevska, Chris Dubelaar, and Stephen S. Holden [] []