TOC: J Macromar
Introduction
Journal of Macromarketing, 34(2)
Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact
–Madhu Viswanathan, Clifford J. Shultz II, and Srinivas Sridharan []
Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished
–Bige Saatcioglu and Canan Corus [] []
Microcredit and Metaphors in Subsistence Markets
–Esi Abbam Elliot, Joseph Cherian, and Raed Elaydi [] []
Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations
–Shikha Upadhyaya, Richard J. Vann, Sonia Camacho, Courtney Nations Baker, R. Bret Leary, John D. Mittelstaedt, and Jos? Antonio Rosa [] []
Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces
–Roland Gau, Edward Ramirez, Maria E. Barua, and Ricardo Gonzalez [] []
‘Until We Live Like They Live in Europe’: A Multilevel Framework for Community Empowerment in Subsistence Markets
–Sara Lindeman [] [Google Scholar]
Linking Subsistence Activities to Global Marketing Systems: The Role of Institutions
–Ans Kolk [] []
From Subsistence Marketplaces Up, from General Macromarketing Theories Down: Bringing Marketing?s Contribution to Development into the Theoretical Midrange
–Paul T.M. Ingenbleek [] []
Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation
–Madhu Viswanathan, Raj Echambadi, Srinivas Venugopal, and Srinivas Sridharan [] []
The Subsistence Marketplace Initiative: Keynote Address at the 4th Subsistence Marketplaces Conference
–Deepa Narayan []