TOC: J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 18(2)
Am I worth it? Gifting myself with luxury
–Hannele Kauppinen-Räisänen, Åke Finne, Johanna Gummerus, Anu Helkkula, Catharina von Koskull, Christian Kowalkowski, Anne Rindell [] []
Making customer engagement fun: Customer-salesperson interaction in luxury fashion retailing
–Jieun Kim, Jae-Eun Kim [] []
Consumer-brand relationships in step-down line extensions of luxury and designer brands
–Kamilla Hanslin, Anne Rindell [] []
Exploring wool apparel consumers’ ethical concerns and preferences
–Joanne Nicola Sneddon, Geoffrey N. Soutar, Julie Ann Lee [] []
Impacts of country images on luxury fashion brand: facilitating with the brand resonance model
–Hye Jung Jung, Yuri Lee, HaeJung Kim, Heesoon Yang [] []
Organisation and supply chain for quality control in luxury companies
–Alessandro Brun, Antonella Moretto [] []
Management of a luxury brand: dimensions and sub-variables from a case study of LVMH
–RayeCarol Cavender, Doris H. Kincade [] []