TOC: Intl J Sport Man Mar
Introduction
International Journal of Sport Management and Marketing, 14(1-4)
Efficacy of sporting event ads with textese (SMS–type copy)
–Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman [] []
Globalising sport management curriculum: an analysis of benefits of a short–term study abroad programme
–Joon–Seo Andrew Choi, MyoungJin Kim, Sung–Bae Roger Park [] []
Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
–Nikolaos Boukas, Vassilios Ziakas [] []
"Tell me who’s your host and I’ll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
–Anahit Armenakyan, Louise A. Heslop, John Nadeau, et al. [] [Google Scholar]
‘Ultimate’ sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
–Michael B. Devlin, Natalie A. Brown, Andrew C. Billings, et al. [] [Google Scholar]
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men’s basketball
–Cody T. Havard, Lamar Reams, Dianna P. Gray [] [Google Scholar]
There’s no place like home: home court advantage in North American sports leagues
–John Berdell, James Ciecka, Anthony C. Krautmann [] [Google Scholar]
Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
–Brian P. McCullough [] []
Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
–Gonzalo A. Bravo, Doyeon Won, Cindy Lee [] []
The impact of scandal on sport consumption: a conceptual framework for future research
–Daniel D. Prior, Norm O’Reilly, Jason Mazanov, et al. [] []