TOC: Psyc Mar
Introduction
Psychology & Marketing, 31(6)
How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition
–David A. Locander, Jay P. Mulki and Frankie J. Weinberg [] []
Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception
–Thomas J. L. van Rompay and Martijn Veltkamp [] []
Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation
–Anders Hauge Wien and Svein Ottar Olsen [] []
Redefining Confidence for Consumer Behavior Research
–Antonis C. Simintiras, Volkan Yeniaras, Emrah Oney and Tajinder K. Bahia [] []
Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information
–Verena Gruber, Bodo B. Schlegelmilch and Michael J. Houston [] []
Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products
–Sukriye Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon [] []