TOC: J Hosp Mar Man
Introduction
Journal of Hospitality Marketing & Management, 23(4)
Special Section: Consumer Behavior in Tourism
Consumer Behavior in Tourism Symposium 2011
–Serena Volo & Oswin Maurer [] []
“Part of Me”: National Parks Integration Into the Extended Self of Domestic Tourists
–Alexandra Ganglmair-Wooliscroft & Ben Wooliscroft [] []
Market Myopia in the Development of Hiking Destinations: The Case of Norwegian DMOs
–Ingeborg Nordbø, Halldor O. Engilbertsson & Lill Susan R. Vale [] []
Preferences Evaluation With a Choice Experiment on Cultural Heritage Tourism
–Marina Bravi & Emanuela Gasca [] []
The Impact of Product Placement Strategy on the Placement Communication Effect: The Case of a Full-Service Restaurant
–Chu-Hao Cheng, Rong-Da Liang, Jun-Shu Zhang & I-Jung Fang [] []
Measuring Hotel Guest Satisfaction by Using an Online Quality Management System
–Kesh Prasad, Philip W. Wirtz & Larry Yu [] []