TOC: J Adv
Introduction
Journal of Advertising, 43(2)
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising
–J?rg Matthes & Anke Wonneberger [] []
Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
–Todd Green & John Peloza [] []
Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time
–Merel Walraven, Tammo H. A. Bijmolt & Ruud H. Koning [] []
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
–Kineta Hung [] []
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on ?Greenwashed? Environmental Claims
–Angeline Gautami Fernando, L. Suganthi & Bharadhwaj Sivakumaran [] []
Following Celebrities? Tweets ÂÜÀòÉç¹ÙÍøt Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers? Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
–Seung-A Annie Jin & Joe Phua [] []
Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising
–Ivana Bu?ljeta Banks & Patrick De Pelsmacker [] []