Great Minds Award
Introduction
Altaf Merchant, Kathryn LaTour, John B. Ford and Michael S. LaTour, and other authors, have won the ARF Great Mind award for their paper in the J Adv Res
Journal of Advertising Research – Recognizing the Best Paper Published in 2013
Each year the Journal of Advertising Research publishes around 50 papers. An ARF Great Mind award is given to the paper that made the most significant contribution to advertising theory and had the greatest impact on advertising practices. The esteemed group of experts who form the Journal’s Editorial Advisory Board voted on the winner of this prestigious award. This year two papers were chosen to share the honor, reflecting the joint academic and practitioner focus on the Journal.
To read the papers, visit
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertisements
(December 2013, Vol. 53, No. 4)
Altaf Merchant, University of Washington, Tacoma
Kathryn LaTour, Cornell University,
John B. Ford, Old Dominion University
Michael S. LaTour, Cornell University
Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience-Informed Model of Engagement
(December 2013, Vol. 53, No. 4)
Audrey Steele, Fox Broadcasting Company
Devra Jacobs, Innerscope Research Inc.
Caleb Siefert, University of Michigan
Randall Rule, Innerscope Research Inc.
Brian Levine, Innerscope Research Inc.
Carl D. Marci, Innerscope Research Inc.