Ford and Romaniuk at JAR
Introduction
John B. Ford and Jenni Romaniuk are the new Executive Editors of the Journal of Advertising Research
Announcing new Co-Executive Editors, Journal of Advertising Research
Professors John B. Ford and Jenni Romaniuk have been named as the new Executive Editors of the Journal of Advertising Research, the flagship journal of the Advertising Research Foundation. Their appointment follows an exhaustive search, by ARF and Warc, the London-based publisher of the Journal, chaired by Dr. Horst Stipp, ARF EVP, Research & Innovation: Global & Ad Effectiveness. The ARF and Geoffrey Precourt, Editor in Chief, would like to gratefully thank Professor Douglas West for his five years of tireless commitment to the journal, during which time the impact factor has almost tripled.
To date the Journal has had one Executive Editor reporting to Geoffrey Precourt and collaborating with the Managing Editor. The appointment of two co-editors represents the Advertising Research Foundation’s mission for the Journal to further expand its international presence while aligning its content with ARF research initiatives.
The Executive Editors’ roles include managing a peer-review process for all submitted manuscripts from the academic community worldwide and actively seeking out outstanding work from marketing scholars.
In their new positions, John will manage all U.S. submissions and serve as the primary liaison to the ARF; Jenni will be responsible for non-U.S. submissions and will travel extensively, strengthening the Journal’s international status and presence.
John B. Ford is eminent scholar and professor of marketing and international business at Old Dominion University in Norfolk, Virginia. His research has focused on cross-cultural advertising strategy issues. In particular, he has specialized in viewer perceptions of gender-role portrayals in international advertising. His work has been published in a wide variety of journals including Journal of Advertising Research, Journal of Advertising, and Journal of the Academy of Marketing Science.
Jenni Romaniuk is associate director (international) and research professor at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, where she is involved in setting and implementing the institute’s international impact strategy. Her own research focuses on brand equity, brand health tracking, distinctive assets, advertising effectiveness, customer-base modeling and word-of-mouth marketing. She is a regular speaker at international conferences and has published extensively with papers in the Journal of Advertising Research, the Journal of Business Research, the Journal of Marketing Management, Marketing Theory, and the European Journal of Marketing.