TOC: Res Apps Mar
Introduction
Recherche et Applications en Marketing (English Edition), 28(3)
From the dichotomous paradigm of the shopping experience to the ubiquitous paradigm
–Olivier Badot and Jean-François Lemoine [] []
Shopping in a mall: A typology of four shopping trips
–Aurélia Michaud Trévinal [] []
How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth
–Yolande Piris [] []
Mental imagery and its determinants as factors of consumers emotional and behavioural responses: Situation analysis in online shopping
–Aurély Lao [] []
Consumption experience in retail environments: A literature review
–Blandine Antéblian, Marc Filser, and Claire Roederer [] []
Online international outshopping experience: Proposition of a research model
–Benjamin Boeuf and Sylvain Sénécal [] []
Call for papers – Social Marketing
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